Learn the story, feel the passion, and experience the All Blacks story close and personal.
The All Blacks Experience is a state-of-the-art guided encounter that showcases the All Blacks, Black Ferns, and our other national rugby teams in black through exceptional innovation and technology. This full sensory and interactive experience allows New Zealanders and international manuhiri (visitors) to celebrate New Zealand’s rugby heritage, achievements, and culture. Understand and appreciate why the haka plays an integral role in physically and mentally preparing All Black teams for battle.
You can then test your own rugby skills against All Blacks and Black Ferns in our hands-on, interactive zone.
The winners of the Virtual Race will receive a double pass to visit the All Blacks Experience.